For merchants, search engine and B2B website there are similarities, both even can replace each other. But due to the mobile Internet and social networking & E commerce, search engine and B2B are under threat.
Search engine faces the threat of less users' frequency use. B2B face the threat of B2C, O2O.
The Joint efforts direction is to increase user stickiness. For example, Baidu's platform strategy, B2B online trading incentives. So, B2B and search engine to attract each other and depend on each other.
Written by Dora Men