The demand of international stationery market is less than before since the financial crisis.And the statioenry retail market turn into mid-range development in Europe and the United States.At the same time ,the rapidly develop make most of stationery manufacturers begin to do the domstic market.And the developing e-commerce also pushed the competition intensifies.So,what are the obvious trends in student stationery retail market?
Steady growth for writing instruments in European
Back in 2009 to 2012,there is the steady growth in European writing instruments market.The data shows that total retail stationery up to 1.095 billion euros (RMB 6.883 billion), compared with 2009 increased by 11.2%.Ball-point pen,gel pen and market pen are the best sell office supplies in the product structure.In addition,European are looking for the mid-range products now. Broad consumption and E-commence With the improvement of residents' income level,they pay more attention to the brand and quality.In the frist half of 2013,total volume of China pen demand is over 28%,it is rise a lot in the international market.So that there are the broad market in the domstic.And the development of electronic commerce make more and more consumers buy the stationery supplies on the Internet.Online market pushed the development of stationery and office supplies.
Given all this, a series of change is a good opportunity for stationery manufactures.It is very important for the stationery factoies to follow up the market change.